Match: Green drink generation is away from traditional cafes
Lucy Williams enjoy the iced Match drink after she accompanied her sister to the salon to style her daughter's hair.
"I feel that the strawberry chosen drink is more associated with my sister than it is associated with being a daily habit," she says.
However, in the UK, the strawberry chicken -strawberry drink - and any variety of Match - is not available in the "Costa" cafes series.
So Lucy goes to the Blanc Street Café, which is famous for providing a wide variety of colorful Match drinks, which earned him a wide fan base similar to special loyalty, including by stars such as Molly-May Hing and Sabrina Carbnterrs.
Lucy has a daily coffee at her home, but she resorted to buying a cup prepared by a coffee specialist when she wants to reward herself.
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She says: "I only go to specific places to drink coffee, and Costa cafes do not fall on my list," she says.
It is reported that the company "Coca -Cola", which owns the "Costa" series, is considering selling, and one of the experts estimated that the value of the deal may reach about two billion pounds, or nearly half of the amount paid by the company in 2019 ($ 4.9 billion/3.9 billion pounds). Does this indicate a defect?
Experts say that the patterns of coffee and tea consumption are witnessing a remarkable shift, especially between young generations, and with the high prices of coffee and the increasing burdens of living in general, find chains like "Costa" themselves in a critical position.
As for the "Blanc Street" series, it was not for her, as it was founded in 2020 as a small coffee cart in a restaurant garden in Brooklyn, then expanded in New York, Washington and Boston. She opened its first store in London in 2022, and currently owns about 35 branches in the capital, with three additional branches in Manchester, two and two and two Birmingham, and two and two and two in Edinburgh.
Its attractiveness on the Tik -Tok platform also contributed to increasing its popularity, as fans resort to publishing videos showing them asking for their drinks in the cafes of the series decorated with bright decorations inspired by mint, or organizing temporary activities to draw tattoos for free.
For two tourists from Australia, Berri Taylor and Rebecca Tro, 27, the "Planck Street" series was listed on the list of places they wanted to visit in London, after watching drinks provided by this chain of cafes, characterized by attractive colors on the Tek Tok platform.
"When we saw that, we felt that we had to visit the cafe. We came here specifically to see it, and we wanted to try it," says Rebecca.
The Café Lauren Nicholson, 24, also attracted 27 -year -old Gurdan Brooks, thanks to the attractive colors, which cost less than 5 pounds per drink.
Jordan says he started drinking the Matha drink about two months ago, and that he is now very fond of it.
It is not only limited to it, as the global spread of the Matha drink leads to the depletion of the inventory of the bright Japanese green tea, and the increasing demand leads to high prices.
Accordingly, the "Costa" competitors responded to the new direction of tastes, as "Starbucks" and "Brett" offer Latte Macha ice ", while" Nero "offers a copy of the iced Match with strawberry and vanilla flavors.
Not only is London, as well -known chains such as "Gils" and "Black Shayb Kofi" also prepare the Match, and the latter also provides the green waffle pies.
Young generations tend to choose a new luxurious drink to enjoy it at an affordable cost, a trend that appeared since the Kofid's pandemic and continued to spread with the high cost of living.
Danny Hyuson, head of the Financial Analysis Department at AJ Bell, says that, given most of the Zil Z "we note their interest in the Matha and fermented drinks and their keenness on a healthy lifestyle. As for adolescents, they do not consume any caffeine stimulants at all."
It is believed that the mattress contains antioxidants and provides a more moderate effect of caffeine compared to the rise in normal coffee, but there is a controversy about any health benefits that are scientifically proven to it.
In addition to traditional coffee, "Costa" provides a selection of metabolic drinks and cold drinks with fruits, but these drinks contain liquid sweetening elements and can be decorated with whipped cream, which may not suit those interested in a healthy lifestyle and lovers to drink green juices.
Due to the spread of home coffee setting devices, the major cafes chains have been creating distinctive methods that encourage customers to visit their stores.
Costa is not the only brand that suffers in light of the changes in coffee markets.
It indicates that the growth of small chains and independent stores of a craftsman affected the market share of major chains.
Young people pay more attention to choosing the places where they spend their money, and Lauren and Jordan says they usually avoid major cafes chains in favor of supporting small projects, in addition to considerations related to the quality of taste.
When the cost of coffee reaches about five pounds, it is expected that an experiment or drink cannot be provided in home.
"I see companies that do not reconsider their activity and do not interact with consumer behaviors, and may be characterized by some vanity or self -consent, they are facing troubles in the end," says Claire Billy, an independent retail expert and The Retel Champion Foundation.
James Quincy, CEO of Coca -Cola, said during a call with investors last month that Costa "did not achieve the level we aspired to", and the company "is considering possible ways to explore new areas of growth in the coffee category."
Costa was founded in London in 1971, as a activity to roast coffee, and since that time it has expanded to more than four thousand branches and operates in 50 countries, and is considered one of the prominent landmarks in many of the main streets in the small cities in the country, and often attracts some families.
The Costa's recent report for the fiscal year 2023 stated that the company recorded revenues of 1.2 billion pounds, but the pressure of inflation, including the increase in the prices of goods, energy and wages, resulted in the company incurred an operational loss of 14 million pounds.
According to "Reuters" and "Sky News" reports, Coca -Cola is currently cooperating with "Lazard" investment bank to study its options related to the café series, including the possibility of sale.
Cleef, of the "Shor Capital" group, notes that the motives behind Coca -Cola's acquisition of Costa in the first place are not clear.
BBC contacted Costa, Coca -Cola and Lazard to comment.
According to the "Global Coffee Gate", the number of brand coffee chains branches in the United Kingdom is currently 11,450 branches, an increase of 9,800 branches five years ago.
The number of independent cafes also witnessed an increase during the past five years, as it has risen from 11,700 to about 12,400 at the present time.
In light of the availability of this huge number of options, competition is escalating to attract customers, and Mimosa, 47, says that she was eating coffee in Costa previously, but now she always prefers to go to "Brett" because of his proximity to her workplace and the discounts it provides.
"It is very appropriate, and this is one of the factors that drives me to choose coffee here," she added.
Costa and similar chains are not characterized by speed or low prices compared to "Gregs" or "McDonald's", but it also does not provide a unique experience when the desire to pamperize themselves.
"We have seen the difficulty of these merchants who stand in the middle of the road, because they do not represent anything clearly specific," said commercial expert Claire.
Despite these transformations, the Costa series still has a base of loyal customers.
Rafik Khazamji, 37, says he is visiting Costa because of his proximity to his workplace, and he tends to sit in the open air and enjoy his coffee.
"I enjoy this moment with myself."
Megan Benfold, a 20 -year -old student who studies business and fashion, believes that Costa is "not the worst nor the best." It stopped at the cafe located on Wimghamor Street in London to eat a quick coffee cup.
"Modern trends do not affect me significantly. I care about what I love."
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